Selecting the right keywords to optimise your company website is one of the most important steps for successful SEO. This can help to increase the amount of traffic being directed toward your site and better reach your target audience.
Ideally, your website should be optimised using the keywords that your customer base is likely to be searching for. Proper optimisation helps to make it clear to users what exactly it is that your company does. A lack of quality keywords could result in your business website appearing in search results for irrelevant or unrelated terms. So, how do you choose the right keywords for your SEO campaign?
In the article below, In Front Digital, who provide SEO services in Birmingham, will discuss what you can be doing to identify the best keywords for business success.
What SEO keywords are your competitors using?
One of the best ways that you can identify suitable keywords for your business’ SEO campaign is to analyse fellow competitors operating within your industry. Try identifying highly ranking competitors and reading the content available on their website. Assess the phrases or keywords that they’re targeting. This will help you to build a strong basis from which you can structure your own campaign. Analysing the titles and meta descriptions of their site landing pages is also a great way to identify the kind of keywords that your own business should be targeting. This can provide a great starting point for deciding the phrases for your own campaign moving forward.
What will your customers be searching for?
Put yourself in the place of the consumer. This is a great way to gain a better understanding of the keywords that your SEO campaign should be targeting. If you were your customer, what would you be searching for to find your services in the search engines? Consider the exact phrases that your target audience may be searching for to find your business on Google. This will help you gain a better understanding of the types of keywords you should include within your SEO campaign.
Compiling and querying a list of these phrases is also a great way to identify real, similar phrases that your customers are actually searching for.
Which SEO keywords perform the best?
How often keywords are queried within the search results can play a significant role in how your campaign performs overall. Targeting more specific, low volume search terms instead of broader phrases may seem like a waste of time. However, this could actually lead to more valuable traffic being directed toward your website. Targeting more specific keywords can also mean less competition from competitors. This helps Google to better identify your business and they services that you are offering.
There are a range of great tools available that can help you to evaluate the search volumes of each particular keyword. These also allow you to assess the level of competition, and suggest other phrases that you may not have considered. Some great tools include Google’s Keyword Planner, and Google AutoComplete.
To conclude, there are a number of ways to go about identifying the best keywords for your SEO campaign. These methods help your business to succeed in the organic search results. Still unsure of where to start? There are a number of quality digital marketing agencies that offer keyword research services to businesses worldwide. This will allow you to better your rankings and get a head start on the competition.