B2B CONTENT MARKETING STATISTICS 2018

Most B2B organizations invest in content marketing – to some degree. 91% percent of survey respondents are doing content marketing. However, teams are lean, ⁽¹⁾ …

80% of all B2B content marketers surveyed agree their organization is focused on building audiences (i.e., one or more subscriber bases); that’s an 18% increase ⁽²⁾ …

2018 The Ultimate List of Content Marketing Statistics – Cision

Looking for the latest content marketing stats and trends? The most successful B2B marketers spend 40 percent of their total marketing budget on content ⁽³⁾ …

Feb 6, 20181. 45% of B2B companies have a formal marketing plan in place (Statistica). 2. Only 28% of B2B marketers say they have a documented editorial ⁽⁴⁾ …

Top Content Marketing Statistics in 2018 – IZEA

Mar 9, 2018According to research from the Content Marketing Institute, 91 percent of B2B brands reported using it, compared to 86 percent of B2C brands.⁽⁵⁾ …

Feb 15, 2018Content Marketing Creation Statistics 2018 · 56 percent of B2B content marketers outsource at least one part of their content marketing. · 62 ⁽⁶⁾ …

When it comes to content distribution, it’s important for B2B marketers to be consistent in publishing content. A study reveals that 91% of the top business ⁽⁷⁾ …