Expert Answers to DIRECT MAIL MARKETING STATISTICS 2016?

DIRECT MAIL MARKETING STATISTICS 2016

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At least 42% of millennials prefer direct mail political ads over online ads, with 38% favoring both equally. 66% are more likely to remember to use a voucher (1)

Sep 30, 2016The response rate to direct mail pieces is 3.7%, as opposed to 2% mobile, 1% email, 1% social media, and 0.2% internet display; The average ROI (2)

U.S. SMBs: direct mail adoption 2016 – Statista

Feb 7, 2022The statistic shows the share of local businesses using direct mail for advertising or promotion purposes in the United States as of the (3)

Oct 30, 20191. The response rate of direct Direct mail was 4.9% for 2018 prospect lists. · 2. In 2018, the direct mail response rate for house lists was 9%.(4)

31 Essential Direct Mail Marketing Automation Stats – Inkit

Direct Mail Statistics: How to Break Through with Your Marketing Message? · Up to 90% of direct mail gets opened, while only 20-30% of email gets opened (DMN) (5)

Direct Mail: Integral to the Marketing Mix in 2016 Source: Direct Marketing Production Printing & Value-Added Services: A Strategy for Growth, (6)

Sep 2, 20214. Over 60% of marketers say direct mail has the highest ROI Direct mail does have printing and shipping costs, but the ROI is enough to (7)

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