DIRECT MAIL MARKETING STATISTICS 2016

At least 42% of millennials prefer direct mail political ads over online ads, with 38% favoring both equally. 66% are more likely to remember to use a voucher ⁽¹⁾ …

Sep 30, 2016The response rate to direct mail pieces is 3.7%, as opposed to 2% mobile, 1% email, 1% social media, and 0.2% internet display; The average ROI ⁽²⁾ …

U.S. SMBs: direct mail adoption 2016 – Statista

Feb 7, 2022The statistic shows the share of local businesses using direct mail for advertising or promotion purposes in the United States as of the ⁽³⁾ …

Oct 30, 20191. The response rate of direct Direct mail was 4.9% for 2018 prospect lists. · 2. In 2018, the direct mail response rate for house lists was 9%.⁽⁴⁾ …

31 Essential Direct Mail Marketing Automation Stats – Inkit

Direct Mail Statistics: How to Break Through with Your Marketing Message? · Up to 90% of direct mail gets opened, while only 20-30% of email gets opened (DMN) ⁽⁵⁾ …

Direct Mail: Integral to the Marketing Mix in 2016 Source: Direct Marketing Production Printing & Value-Added Services: A Strategy for Growth, ⁽⁶⁾ …

Sep 2, 20214. Over 60% of marketers say direct mail has the highest ROI Direct mail does have printing and shipping costs, but the ROI is enough to ⁽⁷⁾ …