SOCIAL MEDIA ADVERTISING EFFECTIVENESS STATISTICS

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Oct 18, 2022Metrics & effectiveness · Social media advertising click-through rate (CTR) worldwide. 1% · Social media advertising cost-per-mille (CPM) ⁽¹⁾ …

Oct 12, 2022Social media marketing is proven to be effective because between online consumers, 97% of them accessed social media at least once a month.⁽²⁾ …

41 Must-Know Social Media Marketing Statistics for 2022

Mar 22, 2022In Q1 2021, marketers spent 60% more on Facebook and Instagram ads versus Q1 2020. Social media recently overtook paid search as an advertising ⁽³⁾ …

Feb 24, 2022Social media will account for 33% of all digital advertising spending in 2022 And annual advertising spends on social media will top $134 ⁽⁴⁾ …

80+ Essential Social Media Marketing Statistics for 2022

Jul 8, 2022Answering a complaint on social media can increase customer advocacy by 25%. · 79% of consumers expect brands to respond within a day of reaching ⁽⁵⁾ …

Feb 8, 202298% of consumers globally say they’ve visited a social network in the past month, while global social media ad spend is projected to grow 15% ⁽⁶⁾ …

According to social media marketing data, 57.6% of advertisers stated that social media stories were either “somewhat effective” or “very effective” for their ⁽⁷⁾ …