How can accessibility impact the performance of your business website?

How can accessibility impact the performance of your business website?


The accessibility of your business’ website is a highly important factor that should be taken into account within overall web design. Your site should cater to all of your potential customers and not limit access to those with any disabilities or impairments.

A website that isn’t accessible is much more likely to rank poorly within the search results, as features such as clear navigation and descriptive imagery are vital for proper on-page search engine optimisation. Without these elements, your website will struggle to rank. The accessibility of your website is therefore crucial for online success, helping you to better accommodate potential customers and improve your visibility within the organic search results.

In the article below, we will discuss the ways in which you can make your site’s landing page design more accessible to users, enhancing the design of your website.

Accessible Fonts

Site visitors with visual impairments may struggle to access the content on your website if the font used is small and difficult to read. This could result in your potential customers being unable to gain all of the necessary information that they need to be able to make an informed purchase, meaning they may not complete a purchase at all.

Users with limited vision may use accessibility settings within their website browser that help them to change certain design elements on your website, such as the size and colour of the font. This feature allows for improved accessibility, but if your website has not been developed with these tools in mind, it could break the layout of your website. When working to build a website for your business, it’s highly important that you allow for your font sizing to be changed without becoming a detriment to your design, helping to make sure that you site can cater to the needs of your visitors.

Correct Keyboard Navigation

It is likely that your visually impaired customers will make use of various aids and accommodations, such as smartphone voiceover features and braille keyboards, that help them to navigate and read the information available on your webpages. The design of your website should be developed with this in mind, ensuring easy navigation between all of the different elements on your site, such as but not limited to:

  • Images and infographics
  • Widgets
  • Contact forms
  • Drop-down menus
  • Anchor text

There are a great number of factors that should be considered when determining the design of the landing pages on your business website, but making sure that your site and the information that it provides is accessible to as many users as possible should be of high importance. The customer experience should not be limited be a lack of accessibility, so if you find yourself unsure of how to improve your site’s accessibility features, employing the help of an online website building course may offer an ideal solution. It’s crucial that all of your customers be able to interact with your business in the same way, regardless of any disability or impairment.