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The Secrets to Staying One Step Ahead of Your Competition

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One of the most interesting books to be introduced into the business category is Sun Tzu’s “The Art of War”. The crossover from warrior book to enlightened book of key business lessons is quite appropriate in today’s world. From the moment you first declare your intention to participate in the entrepreneurial fight, you cast your hat in the ring of battle. Your rivals are not countries or nation-states, but other firms vying to build alliances with potential customers and conquer you by capturing what could have been your future sale. Let’s keep that concept in mind as we explore some of the secrets to winning the battle and always staying one step ahead of your competition.

Take Out a Small Business Loan

If you are going to conquer your rival companies on the business battlefield, you’ll want to have your resources available and ready to deploy. One of the first things you must have is sufficient startup capital and financing. It’s important to get the money you need to do everything right from the very beginning. By applying for and taking out a small business loan, you’ll be able to fully fund the marketing battles that will translate into overwhelming success. You can hire the right experts, come up with dazzling campaigns, and execute your strategic vision. These loans will give you the breathing room you need to create a winning plan and conquer your competition.

Create an Award-Winning Viral Campaign

The next step after you receive funding is to create a stunning viral marketing campaign. You’ll want to drill deep into your creativity and bring in some experts in the Art of War. Your viral message and meme must be memorable, captivating and be able to spread like wildfire. In essence, the viral campaign is your strategic weapon. It can be shrouded in secrecy and then launched one day, forever transforming the competitive landscape. With a viral campaign you want to get people talking and sharing your message in the hope of reaching prospects everywhere. Always consult the experts before creating a campaign that you want to be seen and shared. Everything from starting your own blog to creating a social media presence requires a specific strategy.

Hire a Public Relations Firm to Amplify Your Message

Think of your viral marketing campaign as a weapon that you can use to reach customers and influence their brand awareness and buying decisions. All of this is good, but it can be even more powerful if you maximize its reach and striking capability. With the right help, you can create a once in a lifetime effect. If you hire a public relations firm, they can help turn your viral rising star into a supernova that lights up the world. They’ll be able to leverage their contact lists and get your message picked up by traditional media outlets. Once that occurs, you can expect a meteoric rise in interest and an overwhelming win on the battlefield. This should translate to an increase in sales and take you a step closer to success.

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