After setting up a marketing campaign, the job does not end there. You must be able to monitor the campaigns to know if they are successful. Tracking the performance of marketing campaigns is difficult, especially for offline marketing. However, at the end of the day, you must figure out how you are doing and which areas are performing better than others. Tracking marketing campaigns helps determine whether it is worth continuing or stopping. Additionally, since you have set a budget for the campaigns, you need to know the money you have invested is bringing good results. This article will discuss several sites you can take to track your campaigns.
- Choose KPIs
The most vital thing you should do when tracking your campaigns’ performance is to choose the KPIs. You evaluate these key performance indicators to know how far your campaigns have gone. Knowing how to track offline marketing can be easy if you know where to look. Therefore, choose key metrics you know will make a big difference in your business. Think about your business vision and what you want to achieve. You can then choose KPIs like brand awareness, lead generation, social media followers, website visits, search engine reaches, etc. You can then focus on these areas to indicate how much you have performed. Stick to them and make any necessary adjustments you need to improve your campaigns.
- Pick Campaign Tracking Tools
After deciding what you will focus on, you will also need effective tools to measure performance in these areas. Make sure you pick tools suitable for what you are measuring. For instance, a Google analytical tool can be great for measuring customer behavior on Google and your website. Make sure you also have a monitoring tool to track your entire campaign. Ensure the tool has real-time alerts, availability of languages and countries, free trial, and reporting.
- Set Time and Goals
Before starting the campaigns, have a timeline and what you want to achieve from the campaigns. Decide the results you want from these approaches and how long the campaigns will last. You can track them weekly, monthly, quarterly, and annually to see how they are performing and know if you need to make any changes.
It is also crucial to report every data you collect to understand your current position. So, develop a benchmarking strategy to know how you are performing and compare it with other businesses. Reporting any changes will also help know about your improvements. Remember, reporting helps you quickly and easily identify and fix issues.
- Use Data to Get Insights
It is not just about reporting the data you collect. If you do so, you only end up with a meaningless spreadsheet. Use the data you collect to make decisions that will facilitate your processes. Evaluate the information you get to know what it means and how you can use it to your advantage. If nothing is new to report, it might mean you are not making progress or measuring wrongly.
Tracking your campaigns means you will have to deal with moments when you don’t see any change. It may take some time to see the results, but that does not mean it will not happen. Follow these steps when running a marketing campaign to know how you perform.