What Is A Good Open Rate Percentage For Email Marketing?

E-mail Marketing Tools

1. Email Marketing Benchmarks and Statistics for 2021 …

These rates can vary depending on the subject line and the relevancy of the subject matter for subscribers, but we found an average open rate of 18.0%. How to (1)

The average open rate for all industries we analyzed is 21.33%. How to improve open rates. A low open rate generally indicates one of these things: Your subject​ (2)

Apr 7, 2020 — Industry average isn’t good enough, which is why we aim to achieve an average email open rate of 40% and a 20% click-through rate. They’re (3)

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2. Email Open Rates By Industry (& Other Top Email Benchmarks)

May 14, 2020 — What Is a Good Open Rate for Email? A good email open rate meets the average, which is 20.94%. The results for your organization, however, (4)

Feb 17, 2020 — What is the Average Email Open Rate? Across all industries, the average open rate for the fourth quarter of 2018 was 29.4%, according to (5)

Mar 18, 2021 — This table, from data published as of 9 March 2021, gives the average email open and clickthrough rates by industry. The overall average open (6)

3. Average industry rates for email as of May 2021

Business TypeOpen Rate; (Total)Click‑Through; RateBounce; RateAll Industries – Overall Average19.84%11.28%9.42%Child Care Services23.27%11.00%6.54%Dining and Food Services13.78%6.68%8.13%View 20 more rows(7)

May 10, 2021 — The success of your email campaigns depends on email open rate. be opened, which is why this number is not included in the open rate percentage. Between 2015 to 2018, the average open rate for email was steady (8)

4. What should your average email open rate be? – Emma

According to Campaign Monitor, a healthy email open rate can be anything from 20% – 40% (or higher). As you start your email marketing campaigns, your only (9)

Mar 5, 2020 — A good open rate for emails is within the range of 15-25%. It’s important to note email metric averages vary by industry and audience. How do I Average: 20.40%Mailchimp: 21.33%Campaign Monitor: 17.80%GetResponse: 22.15%(10)

What’s a good email open rate and how much should you care? Here’s everything marketers need to know for optimizing their open rates in 2020. if your email bounced for some subscribers, those won’t lower your open rate percentage.(11)

Oct 22, 2020 — According to the 2019 Email Benchmarking Report from the Data & Marketing Association (DMA), B2B emails have an average open rate of (12)

For a standard email marketing campaign, a good open rate benchmark is 20 percent. However, triggered emails and email autoresponders tend to have higher (13)

5. Average Email Open Rates by Industry (2021)

Apr 12, 2021 — Here’s the info you need to see how your own email marketing campaigns measure up! But what even is a good email open rate for your industry? An open rate is a term used to describe the percentage of email recipients (14)

Apr 20, 2021 — 1. The average email open rate is 17.8% · 2. Government organizations have the highest open rates (30.5%) · 3. Automotive and aerospace have (15)

Open Rates. Are one out of every six people opening your emails? If so, you’re doing better than the average business. According to Constant Contact, statistics​ (16)

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6. What Is A Good Open Rate For Email Marketing? Your …

Most email software providers will allow you to see your average open rate as one of the metrics on your dashboard. You can calculate the percentage yourself​ (17)

Average Email CTR Statistics over Time — Average Email Conversion Rates (CR) Statistics Over Time. The first thing we notice is that email remains (18)

A quick overview of email open and click rates; where to find them in Flodesk; and (If you’ve ever sent out an email campaign and eagerly watched the statistics Open rate is the percentage of your total recipients who opened your email.(19)

Sep 22, 2020 — What are the open and click-through rates for your industry? On average, businesses can earn $44 for every dollar spent on email marketing. Conversion rate refers to the percentage of subscribers who either complete (20)

7. CTR vs CTOR vs Open Rates: What’s The Difference?

Nov 7, 2018 — How do you know if your percentages are good? and figure out exactly what’s working – and what’s not – in your email marketing campaign. Open Rate is the percentage of people who opened your email in the first place.(21)

5 steps1.Getting more followers to open your emails can be easier than you might think. For instance, simply adding a recipient’s name to the subject line of an email can boost open rates by as much as 50%. That’s because consumers want personalized service now more than ever. Including their name in your subject line is an easy way to make an email feel more personal.2.You can take personalization a step further by segmenting your email list into multiple smaller lists. This makes it easier to send subscribers content that’s legitimately valuable to them and can drastically improve email open rates.3.Of course, personalizing a subject line and segmenting your list are not the only ways to improve email open rates. You should also focus on optimizing subject lines by creating a sense of urgency (“Don’t miss this deal!”), tying your content to an emotion, and using action verbs to encourage a follower to open a message.(22)

Learn what your email marketing open and click rates should be. I often get asked in Mailchimp training what a good open and click rate is. An open rate is the proportion of messages that were opened as a percentage of the total number (23)

8. Email Marketing Benchmarks (2020) by GetResponse

Learn the average email open rates, click-through rates, and other key email marketing Take a look and see how the average email marketing metrics vary across continents. Bear in mind we’re only talking about percentages here. When (24)

Your email rate, to put it simply, is the percentage of the total number of your You should aim for around 20% to 40% to achieve the best results as a The open rate for your email marketing campaign is calculated by a simple equation:.(25)

Feb 26, 2020 — Email marketers often obsess over two parallel metrics: open rate and Click-to-​Open-Rate (CTOR): the percentage of subscribers who clicked something Email marketing campaigns are one of the most effective outreach (26)

9. The Latest Must-Know Email Marketing Statistics for 2021

Average Email Open Rates: What Percentage of Emails Are — Average Email Open Rates: What Percentage of Emails Are Read?Campaign Monitor: 17.8%MailChimp: 21.33%HubSpot: 20.94%Source: Average Open Rate (2019–2020)(27)

Sep 15, 2020 — Third, a good open rate varies by type of email. “For example, we’d expect lower open rates for reactivation campaigns,” she says. “Four percent (28)

10. What Are Good Open and Click-through Rates for Email …

In the 2016 State of Email Marketing by Industry, the average open rate for all industries was 21.73% and the average click-through rate was 3.57%. The industries (29)

Feb 11, 2020 — One stark reality of email marketing is that an average eCommerce email The resulting percentage gives you the open rate among customers (30)

Jun 25, 2020 — Email marketing is one of the best ways to reach your customers right through their inboxes. Mailchimp calculated the average email open rate across all is actually good when compared against the average percentage.(31)

How to set, track, and understand your email marketing metrics A good email open rate averages around 17.8% across all industries (keep Your click-​through rate is the percentage of people who click on at least one link in your email.(32)

Feb 4, 2021 — Email Open Rate is the percentage of all delivered emails that are email marketing benchmark study by Campaign Monitor, the average (33)

Oct 1, 2018 — The best way to think about CTOR is to imagine, of those who opened your email, what percent found the content inside valuable/relevant (34)

Jul 24, 2020 — How Effective is Your Email Marketing? Back to blog The open rate gives you the percentage who did just that. Open rate indicates the (35)

Apr 16, 2019 — Email marketing open rates – what makes them low? your email, your open rate is the percentage of people who opened that email. you purchased an email list, you can expect open rates well below the industry average.(36)

Average email open rate, in terms of email marketing, refers to the percentage of subscribers who opened an email campaign. For example, if you send a (37)

Jun 18, 2021 — Open rate is the percentage of people who opened your email out of those who Constant Contact reports that the average open rate for healthcare You can improve the open rate of your healthcare marketing emails by (38)

Excerpt Links

(1). Email Marketing Benchmarks and Statistics for 2021 …
(2). Email Marketing Benchmarks and Statistics by Industry
(3). What Is A Good Open Rate For Email Marketing?
(4). Email Open Rates By Industry (& Other Top Email Benchmarks)
(5). What’s a Good Email Open Rate and How You Can Improve …
(6). Average email open rates for 2021 [Email marketing stats]
(7). Average industry rates for email as of May 2021
(8). Email Open Rates: A Scientific, Step by Step Guide for 2021
(9). What should your average email open rate be? – Emma
(10). Email Marketing Benchmarks 2020: Average Open Rate & More
(11). What you should know about email open rates in 2020 – Emma
(12). What is a good open rate for email? Industry benchmarks …
(13). What is Average Open Rate? – ActiveCampaign
(14). Average Email Open Rates by Industry (2021)
(15). 40+ Email Marketing Statistics: Usage, Facts & Trends (2021)
(16). Email Marketing: How Do Your Messages Stack Up? – Neil Patel
(17). What Is A Good Open Rate For Email Marketing? Your …
(18). 2021 Email Marketing ROI Statistics: Open Rate to Revenue
(19). What is considered a good open rate and click rate? | Flodesk …
(20). The Ins and Outs of Email Marketing Conversion Rate …
(21). CTR vs CTOR vs Open Rates: What’s The Difference?
(22). Email Open Rates 101: Everything you Need to Know …
(23). Are your Mailchimp Open & Click rates high enough?
(24). Email Marketing Benchmarks (2020) by GetResponse
(25). Email Open Rates: The Guide to Better Email Click Throughs
(26). Email Click-to-Open Rate: Measuring Email Campaign …
(27). The Latest Must-Know Email Marketing Statistics for 2021
(28). Understanding Marketing Metrics: Email Open Rates
(29). What Are Good Open and Click-through Rates for Email …
(30). The complete guide to open rates in eCommerce email …
(31). Blog Email Open Rates: Benchmarks And Tips To Improve
(32). Email Marketing Benchmarks: A Comprehensive Guide …
(33). Email Open Rate | MetricHQ – Klipfolio
(34). What Is Click To Open Rate (CTOR) In Email Marketing & Is It …
(35). How to Measure Your Email Marketing – Bayshore Solutions
(36). Email Marketing Open Rates. How To Calculate & What’s a …
(37). 13 Simple Ways To Improve Your Average Email Open Rate …
(38). Performance Benchmarks for Healthcare Marketing Emails

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