what feature can join offline business systems data with online data collected by google analytics? ⋆ BizToolsPro.net - Bringing you Pros & Cons for the Top Online Business Tools

what feature can join offline business systems data with online data collected by google analytics?

Google Analytics provides a feature called the Google Analytics Data Import feature that allows you to join offline business systems data with online data collected by Google Analytics. This feature allows you to import data from external sources, such as customer relationship management (CRM) systems, into Google Analytics so that you can analyze and visualize the data alongside your online data.

To use the Google Analytics Data Import feature, you will need to set up a custom data import in your Google Analytics account. You will need to specify the source of the data, the type of data you are importing (such as customer data, product data, or transaction data), and the destination for the data within your Google Analytics account. Once the data import is set up, you can use it to join offline business systems data with your online data and analyze the combined data in Google Analytics.

It is important to note that the Google Analytics Data Import feature is only available to users of the Google Analytics 360 (formerly known as Google Analytics Premium) version of the product. It is not available in the free, standard version of Google Analytics.