Why Amazon is the perfect place to advertise your products

Why Amazon is the perfect place to advertise your products


Advertising your products on Amazon marketplace is a great way to get your brand in front of a large target audience and showcase your product range to shoppers who are highly likely to be interested in what you have to sell. From fashion, and health and beauty, to tech, FMCG, beers, wines, and spirits, it’s the perfect platform no matter what you’re selling. But is it the right one for you?

Even for established ecommerce businesses, making the move to advertising on Amazon isn’t a straightforward decision. There are a number of factors you need to consider if you’re going to manage a successful campaign. So, to help you decide whether an Amazon Advertising strategy is worthwhile for your brand, here are some useful pointers.

What is Amazon Sponsored Advertising?

The Amazon platform offers a number of different ad types to its advertisers, allowing businesses to showcase their products to potential customers in a way that best suits their goals and requirements. These advertising methods are called ‘sponsored ads’ and allow you to advertise to users both on and off the platform.

Sponsored ads are often displayed in premium spots across Amazon, ensuring your brand and products take centre stage in the perfect position to be seen by shoppers. This could, for example, mean your sponsored advertisements appear at the very top of the search results.

Accommodate your advertising budget

Amazon Sponsored Advertising follows a pay-per-click advertising model, meaning you only pay when users click on one of your ads. It makes it much easier to stay on top of your spending and is a great way to better accommodate your advertising budget and keep costs down.

With Amazon marketplace, monitoring your campaign performance and overall spend is a simple task. So, if you’re working within a limited budget, you needn’t worry about exceeding your daily budget or maximum spend.

Boost your brand visibility

 Because Sponsored ads are displayed so prominently across the Amazon, advertisers who make the most of Amazon’s Sponsored Advertising options are much more likely to see an increase in impressions, boosting online visibility and overall brand recognition.

Customers that are familiar with your brand are much more likely to purchase products from your company rather than your competitors in the future, meaning an increase in visibility can be directly linked to a subsequent improvement in total sales.